Social Media Goes, Well, Social

June 25, 2007

Surprise, surprise. How excited was I last week? I’ll tell you: I was recently quoted in a CNet article in which the author, Caroline McCarthy, focused on the question of how to create networks online, such as Yelp, that get people together offline (who would have thought there was a real world outside my computer screen???). I feel this may become a critical measure of a social network’s success, especially when most the people on destination sites such as MySpace tend to be nothing short of uber-creepy. To find out more about the work behind Yelp, check out this podcast for an interview with the co-founder and CEO Jeremy Stoppelman.


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