Posts Tagged ‘consumer-generated media’

So Much For Consumer-Generated Ads

January 29, 2008

Subway is suing Quizno’s over a contest the latter company held, where users were encouraged to make commercials depicting Quiznos’ sandwiches as “superior” to Subway’s. A breakdown of the suit thus far can be read here. If you’ve been thinking of working in copyright and defamation law, now would be a good time to do so. Unfortunately, consumers may find themselves liable, not the advertisers or companies.

Wow.

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